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About Pink Moon
Ringing in spring, the full moon in April is known as the ‘pink moon’ for the pink wildflowers, specifically the creeping phlox that bloom early in the season. It’s also the inspiration for our newest limited seasonal blend that combines coffees from Sumatra and Peru.
Just as spring brings us the contrast of cooler mornings and warmer afternoons, this blend matches up the deep, herbal complexity of Gayo from Sumatra with a brighter and more fruit-forward natural Peruvian.
We haven’t sourced many coffees from Indonesia (FYI: Sumatra is one of the islands of the country of Indonesia) over the years, so we were so excited to work with a new-to-us importer called Catur Coffee Company. They are doing great things in their country in collaboration with Bumiterra to reduce carbon emissions by helping directly with reforestation of a degraded ecosystem by planting high-value trees and protecting wildlife species. (And with April being Earth Month, it’s just kismet to be able to feature this coffee in our springtime blend.)
It’s the perfect coffee for bridging the unfortunately small (especially in the south!) gap from winter to summer. Sip and enjoy the contrasting complexities of our ode to the pink moon.
REGION: Sumatra, Peru
FARM/MILL: Gayo, Orlando Pedraza
VARIETALS: Various
ALTITUDE: Various
PRODUCER: Various
PROCESS: Wet-Hulled, Natural
Sourced through our partners at Catur Coffee Company and Falcon Coffees.
Tastes like
Spice, Berries, Chocolate
Brewing Recommendation
While we strive to roast our coffees to be enjoyable using any brewing method, try this coffee on Kalita.
Kalita Brewing Ratio - 1:16 [i.e. 25g coffee and 400g water]
We ship almost all orders same or next day, Monday-Friday. We ship via USPS and typically orders take 2-5 days arrive. (But, as you may know, once we drop your package off, shipping times are out of our control.)
The coffee is usually roasted within one business day (Monday-Friday) of shipment. We recommend waiting at least 3-4 days after the roasting date before brewing. (And we think the sweet spot is around 2 weeks!)
All our coffees will be somewhere in the vicinity of a light to medium roast.
The way we approach roasting coffees is called 'profile roasting' meaning that we create a unique roasting profile for each coffee based on the characteristics of each bean (density, size, moisture level within the bean, etc) and how it reacts while roasting so that we can get what we believe to be the best expression possible for each of our coffees!
Lucky for you, any of our coffees can be brewed as espresso!
We aim to roast our coffee so that it tastes great in a variety of brew methods. (Fun fact: espresso is a brew method, not a type of coffee bean!)
If one of our offerings sounds good to you, we bet you’ll like it on espresso too! But, we always like to suggest Tres Banderas as a starting point for espresso.
No, most of our coffees aren’t ‘certified’ organic. But!! That doesn’t necessarily mean they’re not grown using organic processes. For many of the farms/mills that we purchase coffee from, the cost of the certification could put them out of business — new and separate equipment, cost of application process, the time spent going through certification (multiple years), etc. You can read more on the topic in our blog post here.
We are not officially fair trade certified and typically do not purchase Fair Trade certified coffees. We believe the system is a good one, and has helped many farmers and families earn a better living, however, one thing it does not address well is quality of product, and we typically pay much higher prices for higher quality.
Fair trade usually offers farmers a small premium (about $.40) on top of whatever the current market price for coffee is. We either work directly with producers or importers that already pay well above Fair Trade prices for high quality coffees. We pay top prices for great coffees regardless of any certification. Please feel free toreach out to us if you have any other questions regarding our buying practices.
Your enthusiastic satisfaction with your order is our top priority! If you are dissatisfied with your purchase, please contact us to discuss available options.
You have 30 calendar days to return an item from the date the order was placed. To be eligible for a return, your item must be unused and in the same condition that you received it in and must be in the original packaging.
Please note that we cannot accept returns on coffee because it is a perishable item. If we made an error in fulfilling your coffee order, we will, of course, make it right! Just contact us and we’ll get everything sorted.
Visit our full FAQ page or send us a note at hello@crema-coffee.com.