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About Villaure
Aurelio Villatoro was born into a coffee family; his father owned his own farm. After finishing his schooling and studies, Aurelio was an auto mechanic. But, when he returned to his father’s farm, he knew the coffee business was pulling him in. So, he purchased his own plot of land and founded Villaure (a loose portmanteau of his last and first name). Now, almost 20 years later, he’s still in the biz along with his two sons — one is a Q grader (coffee equivalent of a sommelier) and the other is an agronomist, both very helpful for a coffee farm to thrive.
Villaure is graced with a perfect little microclimate for growing coffee. It’s hugged by a mountain on three sides and is located on the slope of one of the mountains. This results in more sunlight in the morning and less in the afternoon, where the more intense light can be harsh for the plants.
Aurelio cultivates a handful of different varieties on his land and has also begun experimenting with natural processes in the last ten years. This lot of Villaure is 100% red bourbon and is a classic washed process that’s dried on patios.
All these things come together to bring a classically beautiful and perfected well-rounded Guatemalan offerings. It’s jammy and chocolatey with the perfect amount of acidity. It’s been a few years since we’ve been able to offer a coffee from Aurelio and, let us just say, it’s been worth the wait!
REGION: Huehuetenango, Guatemala
FARM/MILL: Finca Villaure
VARIETAL: Red Bourbon
ALTITUDE: 1,650 - 1,800 meters
PRODUCER: Villatoro Family
PROCESS: Washed, Dried on Patios
Directly sourced with the Villatoro Family.
Tastes like
Raspberry, Lemon, Dark Chocolate
Brewing Recommendation
While we strive to roast our coffees to be enjoyable using any brewing method, try this coffee on Kalita.
Kalita Brewing Ratio - 1:16 [i.e. 25g coffee and 400g water]
Brew at home like a pro
View all brewing guidesWe ship almost all orders same or next day, Monday-Friday. We ship via USPS and typically orders take 2-5 days arrive. (But, as you may know, once we drop your package off, shipping times are out of our control.)
The coffee is usually roasted within one business day (Monday-Friday) of shipment. We recommend waiting at least 3-4 days after the roasting date before brewing. (And we think the sweet spot is around 2 weeks!)
All our coffees will be somewhere in the vicinity of a light to medium roast.
The way we approach roasting coffees is called 'profile roasting' meaning that we create a unique roasting profile for each coffee based on the characteristics of each bean (density, size, moisture level within the bean, etc) and how it reacts while roasting so that we can get what we believe to be the best expression possible for each of our coffees!
Lucky for you, any of our coffees can be brewed as espresso!
We aim to roast our coffee so that it tastes great in a variety of brew methods. (Fun fact: espresso is a brew method, not a type of coffee bean!)
If one of our offerings sounds good to you, we bet you’ll like it on espresso too! But, we always like to suggest Tres Banderas as a starting point for espresso.
No, most of our coffees aren’t ‘certified’ organic. But!! That doesn’t necessarily mean they’re not grown using organic processes. For many of the farms/mills that we purchase coffee from, the cost of the certification could put them out of business — new and separate equipment, cost of application process, the time spent going through certification (multiple years), etc. You can read more on the topic in our blog post here.
We are not officially fair trade certified and typically do not purchase Fair Trade certified coffees. We believe the system is a good one, and has helped many farmers and families earn a better living, however, one thing it does not address well is quality of product, and we typically pay much higher prices for higher quality.
Fair trade usually offers farmers a small premium (about $.40) on top of whatever the current market price for coffee is. We either work directly with producers or importers that already pay well above Fair Trade prices for high quality coffees. We pay top prices for great coffees regardless of any certification. Please feel free toreach out to us if you have any other questions regarding our buying practices.
Your enthusiastic satisfaction with your order is our top priority! If you are dissatisfied with your purchase, please contact us to discuss available options.
You have 30 calendar days to return an item from the date the order was placed. To be eligible for a return, your item must be unused and in the same condition that you received it in and must be in the original packaging.
Please note that we cannot accept returns on coffee because it is a perishable item. If we made an error in fulfilling your coffee order, we will, of course, make it right! Just contact us and we’ll get everything sorted.
Visit our full FAQ page or send us a note at hello@crema-coffee.com.